![]() ![]() In May 2021, the company raised an additional $15 million in a Series C funding round completed with Live Nation, who said they would sell the drink exclusively in their events and venues for a period of time. In August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run. In February 2020, the brand expanded into Whole Foods Market in the United States, where according to Eater it became "the fastest-selling water brand on its shelves". in 2019 (for a total amount raised to $2.25 million at that point), $9 million in a series A round in February 2020, and $23 million in a series B round in September 2020. Liquid Death raised US$1.6 million in seed funding from a round led by Science Inc. ![]() The drink began selling to consumers on its website in January 2019. Cessario stated the brand was initially marketed towards straight edge adherents and fans of heavy metal music and punk rock. In 2019, Cessario stated the company's plan was to expand to bars, tattoo parlors, and certain barber shops in Los Angeles and Philadelphia as a "lifestyle play". Within a few months of release, the company had over 100,000 " likes" on Facebook, more than brands such as Aquafina had generated in their history on the platform. He produced a video advertisement to gauge market interest in the product, which received three million views before the water was available to consumers for purchase. Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017. Before he and his partners chose the name Liquid Death, they thought over different names for the company such as "Southern Thunder". The company originated with Cessario and three other partners, including a bartender and an artist. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. History ĭelaware native Mike Cessario, a graphic designer was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Liquid Death is also a producer of NFTs, which they called Murder Head Death Club. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30 mg of caffeine. Unlike their unflavored seltzer these flavored carbonated beverages ("sparkling waters") are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. Its manufacturer is Supplying Demand, Inc. In 2020, the brand introduced a sparkling water variety. ![]() It is canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). Its water is sourced from the Austrian Alps, where it is also canned. The drink is sold in a 16.9 US fl oz (500 ml) "tallboy" drink can. As of October 2022, the company is valued at $700 million, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round. As of 2023, its water is canned by Wilderness Asset Holdings LLC in Virginia, US. Liquid Death is a canned water company founded by Mike Cessario. ![]()
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